Increasingly, the market is showing a lack of cybersecurity experts, which in turn creates a gap in companies when it comes to defining the right strategy to deal with today’s cyber-attacks.

This is where managed service providers play a key role in becoming the advisors to end customers.

In addition, managing the protection of networks and data in companies has become a real headache, which is why new models such as “everything as a service” (XaaS) are arriving in the field of cybersecurity.

They are cover aspects such as prevention, threat detection, attack detection, incident response and recovery of company systems in a comprehensive and unified manner.

SonicWall will participate in the 8th America Digital World Congress with a solution to this problem.

Oscar Chavez-Arrieta, SonicWall’s Executive Vice President for Latin America, will give a talk on Cybersecurity as a Service… an imperative need for the customer and the managed service provider.

As part of the Digital Transformation Forum, the expert will present the challenges and opportunities for customers and channels in an increasingly complex cyber threat landscape.

According to the executive, trends such as the transition to the cloud, the era of hybrid work and attacks perpetrated by advanced cyber threats, are leading companies and users to face unprecedented security and connectivity challenges.

Therefore, it is necessary to have security tools and solutions that promote better management and protection of data. 

“Customers are looking for integrated security solutions and services to overcome the challenges of their complex, multi-vendor IT landscape,” said Chavez-Arrieta.

“The challenge and opportunity we face is to deliver a unified, easy-to-manage platform with personalized support that integrates with the solutions of different security vendors and, at the same time, is in line with the budgets, timelines and needs of users“, he emphasized:

On the other hand, in this equation of cybersecurity as a service, managed service providers have the mission of accompanying customers in their transition to a new protection paradigm in which they have the possibility of choosing the security solutions they consider most appropriate.

While companies specializing in cybersecurity, such as SonicWall, are in charge of orchestrating and managing each and every one of these products so that they work as a single organism.

The purpose is to simplify operations, facilitate visibility of potential security breaches to prevent and address them, and optimize available resources. This is where there is a great opportunity for the market. 

“As a company we have set out to improve and enhance the knowledge of our business partners through different strategies and tools with which they will be able to understand the needs of their customers and offer them the products and services available in our portfolio to complement the infrastructure they have in their organizations,” said the executive.

“We understand that our business partners are the visible face of SonicWall to our customers and end users, so we are improving our model of tiered training, rewards and new partner onboarding.

“We want them to be part of this paradigm shift of understanding cybersecurity as an integrated service and not as protection modules that are provided individually”, he added

In this way, SonicWall’s cybersecurity as a service leverages the current market shift to a service model that allows providers to offer their customers professional security services, with flexible payment options, while accessing the best technology.

Don’t miss SonicWall’s conference at the 8th America Digital World Congress. Buy your tickets here