Business Intelligence platforms, like Zoho Analytics, provide a clear and detailed view of performance, market patterns, and customer behavior.

Business Intelligence (BI) platforms have become an integral part of organizations’ daily and strategic operations

They provide with a clear and detailed view of their performance, market patterns, and the behavior of each of their customers.

Through data collection, cleansing, analysis, and visualization, BI supports decision-making to anticipate market needs and elevate service to consumers.

Erika Haro, Zoho’s Customer Success Director for Mexico, will participate in the 8th America Digital World Congress this November 15th and 16th.

As part of the Digital Transformation Forum, Erika will give the conference Discover everything you didn’t know about your company with the power of Business Intelligence.

There, Haro will explore how platforms like Zoho Analytics help companies discover valuable and unknown information about their own business.

He will also cover topics such as: introduction to BI, collecting, preparing, analyzing and visualizing data, creating reports and dashboards, and emerging trends in BI.

This session is designed for managers, data analysts, IT professionals and anyone interested in harnessing the power of Business Intelligence in decision making.

The power of Business Intelligence

Business Intelligence is an essential tool for the growth of companies of any size.

It provides valuable information, drives data-driven decision-making, identifies growth opportunities, optimizes processes, improves customer experience, and provides competitive advantage.

Companies that leverage its power can achieve sustainable growth and attain a prominent position in the current business market.

Thanks to new powerful cloud solutions like Zoho Analytics, companies can now effectively collect, analyze, and visualize data with advanced features and artificial intelligence tools, regardless of their size or industry.

Benefits of the BI

Here are some of the benefits that organizations find when they decide to integrate BI into their processes:

Making timely decisions based on data from their own operations. BI provides valuable and accurate information about the company’s performance, market patterns, customer behavior, and other key metrics.

Through personalized and detailed reports, business leaders have a wide range of options to make strategic moves and reduce risks in the market.

Optimizing each organization’s unique processes. Through Business Intelligence platforms, companies have the ability to identify inefficiencies in their operational processes and take corrective measures before experiencing irreversible losses.

By analyzing data related to internal workflows, BI helps reveal problems and their causes, while also allowing for process optimization to improve productivity and reduce costs.

This leads to greater business efficiency and better resource utilization.

Improving customer experience. BI platforms, like Zoho Analytics, help understand better about products and needs of the consumers.

By analyzing data on customer interactions, behaviors, and preferences, companies can customize and enhance the service they provide.

This enables them to offer more relevant products and services, improve customer satisfaction, foster loyalty, and ultimately drive business growth.

Cleansing and enhancing data from various sources. Thanks to Artificial Intelligence technologies, tools like Zoho DataPrep handle connecting diverse sources, reviewing their structure, correcting data when necessary, and enriching them for proper and in-depth analysis.

Predicting scenarios and forecasting trends. BI allows companies to plan their actions with greater precision.

By analyzing historical and current data, it provides insights into future trends and possible scenarios.

This helps companies make more informed decisions regarding resource allocation, inventory planning, supply chain management, and other key areas.

The ability to accurately predict and plan is essential for sustainable growth.

Attend the Zoho conference and learn about the benefits of Business Intelligence platforms at the 8th America Digital World Congress. Buy your tickets here