#UserExperience #DataAnalytics #Cybersecurity

Bachelor in Administration with over 30 years of experience in operations, purchasing, and systems within retail and consumer goods companies. She has led departments in businesses across the department stores, specialized self-service stores, and convenience store sectors, including companies such as Walmart, Sears, OfficeMax, Bed Bath & Beyond, and Circle K. Currently, she serves as the President of the Latin American CIOs Association.

CONFERENCE

How to improve UX by effectively combine data analytics and cybersecurity strategies

During the panel discussion, there will be an analysis of how data analytics is revolutionizing and changing the end-user experience. The panelists will discuss various strategies to make the most of data for the benefit of UX. Additionally, we will address ethical and privacy challenges that arise when collecting and utilizing user information while also addressing cybersecurity aspects to be mindful of. Explore how data-driven personalization over time combines to create enriching, captivating, and user-centric experiences. Through concrete examples in different industries and direct interaction with the audience, we aim to foster a valuable exchange of experiences that will enrich the session.