#BlipMéxico #ConversationalCommerce #AI

Marco Casarin Junco is Country Manager for Meta Mexico, responsible for the company’s operations in the country, the development and strengthening of relationships with different business verticals, and the design of strategies that contribute to the growth and impact of the technology industry.

Prior to his current role, Marco managed Microsoft’s operations in Colombia, helping the digital transformation of companies, in collaboration with public and private organizations.

Marco has a degree in Computer Science and Business Administration from the Universidad Anáhuac del Norte. He is a member of the Young Presidents’ Organization (YPO) focused on developing better leaders and has participated in various leadership and economic development programs at IPADE and ITESM.

Among his personal motivations is the support of undertakings and education programs on responsible fishing in the Sea of Cortez, as well as diving.

CONFERENCE

 Business Transformation in the Conversational Era

Business transformation is in full swing thanks to conversational platforms and artificial intelligence. In this talk, we will explore how WhatsApp has become a strategic bridge in the current landscape, not only due to its broad adoption but also for the extraordinary possibilities it offers to enhance brand experiences. We will share how to achieve business goals, drive conversions, strategically position products, and provide effective customer service. The above highlights the commitment to create personalized, effective and safe spaces for conversations between brands and people.