#UserExperience #DataAnalytics #Cybersecurity

Hugo is the Managing Partner of NPD Strategy, a consulting firm focused on Business Digital Transformation. He is also the Global Head of Workforce Digital Experience at GE Healthcare and a board member of CIO’s LATAM, the largest IT decision-makers community in Latin America.

Hugo is an Industrial Engineer with Master’s degrees in Digital Systems and Technology Commercialization. He has been a guest lecturer at various universities in the USA and Latin America.

CONFERENCE

How to improve UX by effectively combine data analytics and cybersecurity strategies

During the panel discussion, there will be an analysis of how data analytics is revolutionizing and changing the end-user experience. The panelists will discuss various strategies to make the most of data for the benefit of UX. Additionally, we will address ethical and privacy challenges that arise when collecting and utilizing user information while also addressing cybersecurity aspects to be mindful of. Explore how data-driven personalization over time combines to create enriching, captivating, and user-centric experiences. Through concrete examples in different industries and direct interaction with the audience, we aim to foster a valuable exchange of experiences that will enrich the session.