#BlipMéxico #ConversationalCommerce #AI

Diana González is the current Head of Business Development at Blip Mexico/LATAM, passionate about technology and digital transformation.

She holds over 15 years of experience in renowned technology companies, leading teams in META for the WhatsApp vertical in Latin America. At Google, she fostered strategic alliances for Android and Google Maps. Additionally, at EMC-Dell and IBM, she implemented data storage, virtualization, and cloud computing projects for companies across sectors such as Telecommunications, Finance, and Retail.

Diana holds a degree in Computer Science from the “Universidad Nacional Autónoma de México”. She also holds a Master’s in Digital Business from the “Instituto Superior para el Desarrollo del Internet” and is certified in Design Thinking and Digital Marketing.

CONFERENCE

 Business Transformation in the Conversational Era

Business transformation is in full swing thanks to conversational platforms and artificial intelligence. In this talk, we will explore how WhatsApp has become a strategic bridge in the current landscape, not only due to its broad adoption but also for the extraordinary possibilities it offers to enhance brand experiences. We will share how to achieve business goals, drive conversions, strategically position products, and provide effective customer service. The above highlights the commitment to create personalized, effective and safe spaces for conversations between brands and people.